Product insight - The relaxed denim

Product insight - The relaxed denim

After months of sampling and testing our relaxed denim has finally dropped.  

A process that has taken us over 6 months to perfect, from the custom manufactured fabric to the precise washing to emulate the exact look we set out for.  


A 12.5oz denim which has a substantial feel while not being overly stiff and uncomfortable.  Blended with elastane for stretch and added comfort we think this denim weight is the perfect denim for the warmer summer months and beyond.  Each item is finished with a special softening wash and vintage treatment to create the ultimate feel on the fabric and emulate worn in denim.


Slim in the upper leg with a flare towards the ankle for the perfect stacking above any shoe.  Button fly for a classic look and finished with hem distressing to add to the vintage wash styles.


Taking colours from two of our favourite vintage denims and replicating them for our relaxed denim.  A classic vintage blue which undergoes a numerous stage wash process to soften and also create the washed out blue finish.  The same method is used for the blacks with added fading to the front legs.

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